Canadian Underwriter: Need to Shift Focus from Task to Customer

Canadian Underwriter
October 31, 2016

In a recent interview with the Canadian Underwriter Magazine, Barry Pokroy, leader of Farber’s Circle & Square Inc., discussed how the insurance industry must shift away from an entrenched focus on task to more meaningful customer engagement in order to become truly client centric.

“In today’s world, in all elements of our life, we hear the task, we’re driven by the task, we measure by the task and we completely ignore the person behind the task,” he argued.

The article goes on to state: “To move from task centric to client centric, Barry suggests a simple formula: connection over task equals relationship. ‘If we have all task and no connection, we’ve got no relationship; if we have all connection and no task, we’ve also got no relationship. We have to be able to mentalize and recognize both the worth of connection and the worth of task,’ Pokroy emphasized.”

The Circle & Square practice uses clinical psychology to accelerate performance in companies. To speak with Barry Pokroy, please contact him in Toronto at barry@circleandsquare.me or 416.496.3079.

Click here to read the Canadian Underwriter article called, “Need to shift from focus on task to focus on customer: NICC speaker” by Angela Stelmakowich on September 30, 2016. 


Barry Pokroy is the founder and leader of Circle & Square Inc. and a partner of Farber. As a Clinical Psychologist, he has in-depth knowledge and experience in adapting the insights of psychological theory to the demands of the corporate environment. Barry can be reached at 416.496.3079 and barry@circleandsquare.me.